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Presidents Club Award

President Club Award | Gay Family Kia in Dickinson TX
Kia Team | Gay Family Kia in Dickinson TX

To earn the Kia Presidents Club award, a dealership must rank among the top-performing retailers in the United States (typically the top 30 to 50 out of roughly 775 to 800 dealers) by excelling across key operational and customer experience metrics:

  • Overall Sales Volume & Efficiency: Achieving high new-car sales volume and strong Dealer Sales Efficiency (DSE) scores over a 12-month period.
  • Customer Service Satisfaction (KSI): Scoring outstanding results on the Kia Service Index (KSI), which measures customer satisfaction through post-visit surveys.
  • Service Retention (DSR): Maintaining high Dealer Service Retention (DSR), meaning customers return to the dealership for service after purchasing their vehicle.
  • Sales Process Timeline & Operational Standards: Demonstrating efficiency in the sales process to respect customer time, alongside general compliance with Kia's high standards for professionalism, standard application, and business management.